She's not impressed with either of them:
"Look out: Here it is again: the "he speaks well" compliment that white people bestow on black people. It was embarrassing and hackneyed 40 years ago. But still it lives.
Saying "hope" and "change" in a campaign speech isn't much like selling specific policies. Friedman blurs the difference with the notion of "explain[ing]... politics" with "a clear, simple, repeatable narrative." (By the way, I loathe that word "narrative." It's a synonym for "story" that sounds fancier and has the advantage of not also being a synonym for "lie.")
Friedman muses over the puzzle he's constructed for himself — why Obama hasn't found the right words to grease our gullets so we'll accept what he'd like to ram down."
Read the whole thing here.