"Last May, Luntz advised politicians to stay away -- far away -- from criticizing the president. "Your political opponents are the Democrats in Congress and the bureaucrats in Washington, not President Obama," Luntz wrote. "Every time we test language that criticized the president by name, the response was negative -- even among Republicans." He continued: "If you make this debate about Republicans vs. Obama, you lose. But if you make it about Americans vs. politicians, you win." Therefore, the advice was to go after Washington bureaucrats and government health care, but never Obama. That was then. Now, things are different. "In the spring, we counseled strongly that you should avoid direct confirmation with President Obama," Luntz writes in the new memo. "That has changed." The "thrill is gone" from Obama's relationship with the American people, Luntz writes, and it's now OK to go after the president's proposals with the president's name attached."
Read it all here.